IQOS

IQOS is a heated tobacco device developed by Philip Morris International. Instead of burning, it heats specially designed tobacco sticks (HEETS/TEREA) to release a nicotine-containing vapour without smoke or ash.

Yes. IQOS devices and heated tobacco sticks are legal and regulated under the UK’s Tobacco and Related Products Regulations (TRPR). Sales are restricted to adults over 18.

Studies suggest that IQOS produces up to 90–95% fewer harmful chemicals compared to traditional cigarettes, as there is no combustion. While not risk-free, it is considered a reduced-risk alternative for adult smokers.

Each heated tobacco stick lasts around 14 puffs or 5–6 minutes, similar to smoking a regular cigarette.

IQOS uses real tobacco sticks heated at lower temperatures, giving a cigarette-like experience, while vaping uses e-liquids in tanks or pods. Both are smoke-free, but IQOS delivers a closer taste to cigarettes.