What is E-Liquid?
E-liquid, also known as vape juice, is the flavored liquid that your vaping device heats to create vapor. It typically consists of a mix of propylene glycol (PG), vegetable glycerine (VG), flavorings, and optionally, nicotine. E-liquids are available in a wide range of nicotine strengths and flavor profiles, providing smokers with a potentially less harmful alternative to traditional cigarettes. Familiarizing yourself with these key ingredients is the first step toward finding the e-liquid that best suits your preferences.
E-Liquid Ingredients
Propylene glycol (PG)
This thinner liquid carries the flavor and provides a stronger throat hit. E-liquids with higher propylene glycol (PG) content are perfect for mouth-to-lung (MTL) vaping.
Vegetable glycerine (VG)
This thicker liquid creates larger vapor clouds and provides a smoother inhale. E-liquids with a higher vegetable glycerine (VG) content are ideal for direct-to-lung (DTL) and sub-ohm vaping.
Food-grade flavouring
These premium flavor concentrates give e-liquids their distinctive taste, ranging from fruity and menthol to rich dessert-inspired blends.
Nicotine (optional)
Nicotine is available in a range of strengths, from 0mg to 20mg, and can come in either freebase or nicotine salt form.
Water
A small amount of distilled water is occasionally added to help achieve the desired consistency.
Choosing the Right E-Liquid for Your Vape Kit
Choosing the right e-liquid for your device is key to optimal performance. Make sure your PG/VG ratio and nicotine strength match your device’s power and your preferred vaping style.
- Mouth-to-Lung (MTL): Ideal for pod kits or vape pens, balanced 50/50 blends or nicotine salts provide a satisfying, cigarette-like throat hit.
- Direct-to-Lung (DTL): Perfect for sub-ohm devices, high VG e-liquids (70%+) create big clouds and a smooth inhale without a harsh throat hit.
- Restricted Direct-to-Lung (RDL): A middle-ground style, many 50/50 blends and nicotine salts work well for a controlled but satisfying vape.
The Different Types of E-Liquids
Understanding the main types of e-liquids helps you find the right one for your needs:
Nicotine Salts (Nic Salts)
Nicotine salts, the fastest-growing type of e-liquid, are celebrated for their smooth inhale and rapid nicotine absorption. They work perfectly with MTL devices and are an excellent option for those switching from traditional cigarettes.
Freebase Nicotine
This is the classic form of e-liquid, offering a stronger throat hit and a broad selection of nicotine strengths. It’s versatile and compatible with both MTL and DTL devices.
Shortfills
These large nicotine-free bottles (usually 50ml or 100ml) are designed with space to add nicotine shots. They’re the most cost-effective choice for sub-ohm vapers, allowing you to customise nicotine strength while getting maximum value.
Hybrid E-Liquids
A hybrid of nic salts and freebase nicotine, these blends deliver the best of both worlds—offering a smooth inhale with a satisfying throat hit.
E-Liquid Flavours: Find Your Perfect Taste
With more than 2,500 flavour options available, there’s something to suit every palate. While many vapers begin with familiar tastes, the fun often comes from exploring new varieties. Some of the most popular flavour categories include:
Fruit Flavours
A wide selection ranging from classic flavours like apple and strawberry to exotic tropical blends. Explore our full collection of fruit e-liquids.
Dessert Flavours
Satisfy your sweet cravings with flavours such as warm cookies, silky custard, and decadent chocolate cake. Browse our full range of dessert e-liquids
Menthol Flavours
Enjoy a crisp, refreshing inhale that’s perfect for former menthol cigarette smokers. Discover our full selection of menthol e-liquids
Tobacco Flavours
Experience the familiar taste of traditional cigarettes with classic tobacco flavours or deeper, more complex blends. Explore our full range of tobacco e-liquids
Nicotine Strengths
Selecting the right nicotine strength is key to a satisfying vape, particularly if you’re switching from smoking. The ideal level depends on your past smoking habits and how your body responds to vaping.
What Strength E-Liquid Should I Buy?
The first step in choosing the right nicotine strength is to consider your current or previous smoking habits. Use the guide below as a general reference based on how many cigarettes you typically smoked per day:
MTL Kits:
- Low (1–5 cigarettes/day): Best suited to 5mg Nic Salts or 3mg Freebase for a light yet satisfying experience.
- Medium (6–14 cigarettes/day): 10mg Nic Salts or 6mg Freebase provides a balanced hit, ideal for moderate smokers.
- High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase delivers a stronger nicotine intake for heavier smokers.
- Very High (20+ cigarettes/day): 18mg Freebase is recommended for those with a high dependency on cigarettes.
Sub-Ohm Kits
Typically low nicotine (3mg), but 6mg can suit those needing more.